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Kendrick Lamar, Entire Black Hippy Crew and Mustard & Friends All Up in Streams After Juneteenth ‘Pop Out’ Concert

Kendrick Lamar's The Pop Out event on Juneteenth leads to huge gains for him and his openers.

The main event at The Forum in Los Angeles last Wednesday (June 19) was, of course, the first live performance from Kendrick Lamar since his unofficial (though rather decisive) victory over Drake in the biggest hip-hop feud of the decade so far. Preceding him in the Forum spotlight was fellow L.A. legend Mustard — producer behind “Not Like Us,” as well as an innumerous number of West Coast classics over the past 15 years — who began by reminding the crowd of some of the eternal bangers he was responsible for (including Tyga’s “Rack City,” 2 Chainz’s “I’m Different” and Big Sean’s “I Don’t F–k With You.”) He then brought out a succession of local special guests, some of whom (like Dom Kennedy and Tyler, the Creator) performed songs he took no part in, and some of whom (namely set closers Roddy Ricch and YG) exclusively played songs he helmed. Mustard also saw a huge spike for the song that made for the emotional centerpiece of his set: “Perfect Ten,” his collab with the late Nipsey Hussle, whose presence still hung over the entire West Coast celebration.

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