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Kendrick Lamar to Headline 2025 Super Bowl Halftime Show
Kendrick Lamar will headline the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place Feb. 9 in New Orleans.
Kendrick Lamar will headline the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place Feb. 9, 2025 in New Orleans, Louisiana. Roc Nation partnered with the NFL in 2019 in a deal that saw the JAY-Z-led company take over entertainment programming and social justice initiatives on behalf of the league. This is also the third year that Apple Music has served as the title sponsor for the event, having first taken over in 2023, when Rihanna headlined the show in Phoenix, Arizona.
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