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Kendrick Lamar Lends New Music to Chanel Short Film ‘The Button’


Kendrick Lamar lends new music to a short film heralding Chanel’s Spring-Summer 2024 Haute Couture show next week.

pgLang creative partner Dave Free directs Margaret Qualley and Naomi Campbell in short film promoting fashion giant's Spring-Summer 2024 Haute Couture show The Button, a collaboration between the fashion giants and the rapper and Dave Free’s “service company” pgLang, stars actresses Margaret Qualley and Anna Mouglalis along with supermodel Naomi Campbell. pgLang, which Lamar and Free launched back in 2020 following the rapper’s exit from Top Dawg Entertainment, previously hinted at a project with Chanel at the 2023 Paris Fashion Week.

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