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Kendrick Lamar Is Now a Brand Ambassador for This French Luxury Fashion House
Kendrick Lamar has signed on as a brand ambassador for Chanel, and he'll appear in its new eyewear campaign that's rolling out April 22.
Kendrick Lamar has signed on as a brand ambassador for Chanel, and he’ll appear in the French fashion house’s new eyewear campaign that will roll out on Tuesday (April 22). Seeing the people who work hard and bring these visions to life resonates with me,” the Pulitzer Prize-winning rapper told BoF in a statement. Lamar’s latest fashion venture comes shortly after he and SZA embarked on their Grand National Tour, which kicked off on Saturday night at Minneapolis’ U.S. Bank Stadium.
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