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Kendrick Lamar Collaborators on Gutting a GNX and Making Halftime History: ‘It’s Showing His Journey’
Kendrick Lamar's Super Bowl halftime show breakdown explained by creative team and collaborators behind the setlist, stage design, direction and more.
Lamar added layers of context to the performance with the inclusion of Samuel L. Jackson’s Uncle Sam character — who chastised rap as an art form while the rapper defied those boundaries with each beat switch — and the subtle nod to the PlayStation console controller hidden in the design of his four stages. During “TV Off,” Lamar ramped up to the grand finale he planned months earlier, rapping: “Walk in New Orleans with the etiquette of LA, yellin’ Mustard.” California was an integral element of his Super Bowl storytelling, just as it was for GNX. In fact, the vintage GNX that the rapper began his set standing on top of while an endless stream of dancers popped out of its doors like a clown car was sourced from a dealership in Southern California.
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