Get the latest gossip

Kendrick Lamar Becomes First Musician in Gatorade Commercial & More | Billboard News


Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA’s playoff commercial, and more.

Set to his song “Peekaboo,” Kendrick stars in the commercial alongside NBA and WNBA superstars like Jayson Tatum, Luka Dončić, Caitlin Clark and A’ja Wilson, as well as former Colorado quarterback and NFL prospect Shedeur Sanders. Set to the tune of Aerosmith’s “Don’t Want to Miss a Thing,” the ad features some of the NBA’s biggest stars of the season, such as Jayson Tatum, Nikola Jokić, Donovan Mitchell, Shai Gilgeous-Alexander and Karl-Anthony Towns. A bevvy of celebs showed up to support the Knicks for Game 2 against the Detroit Pistons on Tuesday.

Get the Android app

Or read this on Billboard

Read more on:

Photo of Kendrick Lamar

Kendrick Lamar

Related news:

News photo

2025 American Music Awards: Kendrick Lamar, Post Malone, Billie Eilish Lead Nominations List

News photo

Kendrick Lamar Leads 2025 American Music Awards Nominations

News photo

Kendrick Lamar Leads 2025 American Music Awards Nominations: Full List