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Kendall Jenner goes bra-free in a white T-shirt as she gets behind the bar at a Tuscaloosa pub to pour her 818 tequila: 'Sweet home Alabama!'


'Roll tide to that!' wrote the star over her photo on Insta Stories. Roll Tide is a phrase trademarked by the University of Alabama. It is a cheer used to rally fans of the college's athletics teams.

Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations – a Blanco, Reposado and Anejo. From its 1% for the Planet giveback to partnering with local, family-owned businesses in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies a consumer ethos. Produced using traditional methods in Jalisco, Mexico at a family owned and operated distillery, the brand has won 16 blind tasting awards across six major industry competitions.

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