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Keith Urban ‘Doing His Best to Keep Up’ After Disappointing Album Sales: ‘But That’s Not Enough’

Keith Urban's album, High, marks a sharp decline in interest in his music, prompting fears he's being left behind, a source exclusively tells Life and Style

Country music has been on the upswing in the U.S. as of late, with popular artists in other genres dipping their toe in the uniquely American sound, including rapper Post Malone and R&B legend Beyoncė. Another user agreed the “Messed Up As Me” singer seems to be in a slump, noting, “once he got sober, happy in love, and with more money than he could ever need he just lost that edge and his songs just don’t sound unique/inspired anymore.” While one suggested that the country icon should stick to what he does best and that “he is too musically adventurous for his own good.” The singer, born in New Zealand, is set to host Nashville’s 2024 CBS New Year’s Eve special, which the insider suggests “isn’t a bad start” as far as reaching a new audience and getting his new music out there goes.

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