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Keith Olbermann on How MSNBC Should Approach Trump 2.0


Keith Olbermann, a former top MSNBC anchor, has surprising suggestions for the liberal cable channel's way forward during the next Trump term.

And MSNBC only exists today because the last time NBC was handed a near monopoly, your management ancestors said, “A hundred million in profits from Olbermann’s liberal show? In the early years of this century, the great minds at GE (then NBC’s parent) were trying to go to the right of Fox by putting on Tucker Carlson, Michael Savage and Laura Ingraham. Scuttle those daytime shows (which always existed solely to give NBC News execs something to stare at while they pretended to work) and replace them with the morning formula, only with different sets and different titles.

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