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Keeping up with KIIS? Fox's Fifi, Fev and Nick accused of 'copying every single tactic' from Kyle and Jackie O after launch in Melbourne
Melbourne breakfast radio show Fifi, Fev and Nick has been accused of copying a raft of marketing tactics from its newest rival, The Kyle And Jackie O Show.
On April 29, The Kyle And Jackie O Show upped their prize pool to $200,000, and on May 11 Fifi, Fev and Nick appeared to try and one-up their rival by announcing the Secret Sound would be worth $300,000 for one day only. Earlier this year, the KIIS FM duo also revealed they would be hiring a coach emblazoned with their branding to be used as a mobile studio while driving around Sydney and Melbourne. Speaking to Daily Mail Australia, a radio insider said: 'Everyone welcomes competition but Fox have become the laughing stock of the industry by just directly copying every single tactic from KIIS.
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