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Katy Perry, Kylie Minogue and Blake Lively led the celebrities cashing in on Dry January with the launch of non-alcoholic drinks brands
As supermarkets hike up prices of 0 per cent alcohol drinks, celebrities are going into promotional overdrive to try and sell their own booze-free brands.
Former Made in Chelsea star Spencer Matthews as well as retired ruby player Jonny Wilkinson are also promoting their brands to coincide with ‘Dry January’ while they can. The range, which is ‘inspired by the French ethos of pleasure and restraint’, are certainly not the price of usual soft drinks - costing £67 pounds for 12 cans, with flavours including Lemon Balm and Passion Flower. Former Gossip Girl actress Ms Lively, 36, who is married to A-lister Ryan Reynolds, has a range of alcoholic and non-alcoholic beverages, despite being a non-drinker.
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