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Katy Perry Announces ‘Lifetimes’ U.K. Arena Tour, Ticket Donation to Grassroots Music Venues
Katy Perry has revealed that £1 from every ticket sale for her upcoming 'Lifetimes' jaunt in the U.K. will be donated to the grassroots music scene.
Mark Davyd, CEO of the MVT, added, “We want to say a huge thank you to Katy and her team for stepping up to support grassroots music venues, artists and promoters. Earlier this year, Coldplay announced that 10% of all proceeds from their upcoming 10-night stand at Wembley Stadium in London next summer will be donated to the grassroots music scene. The Department for Culture, Media and Sport (DCMS) said in a report that, “We believe this would be the quickest and most effective mechanism for a small portion of revenues from the biggest shows to be invested in a sustainable grassroots sector.”
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