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Kate Middleton and William's unique way of modernising Royals - 'They have full control'


The Prince and Princess of Wales are powering a digital revolution within the monarchy, using social media to provide illuminating close-ups of their work and family life

Leading the way are the Prince and Princess of Wales, who put their official Instagram account to powerful use with photos and videos that provide illuminating close-ups of their work and family life, attracting millions of likes in the process. As true Insta-darlings, their official Prince and Princess of Wales account now has over 15 million followers globally, and the pair also launched their own YouTube channel in 2021, where they share videos of their individual passions. William and Kate may initially have been influenced by Prince Harry and Meghan, who were at the forefront of the royals’ social revolution (Image: Samir Hussein/WireImage)Nick also stresses that by sharing photos of their three children, they deepen the connection with their followers.

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