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Kate McKinnon Stars Alongside ‘Mayo Cat’ in Hellmann’s Super Bowl Commercial
Hellmann's bets on comic actor Kate McKinnon and a cat named Chipmunk to win fans over with a Super Bowl commercial that balances humor and a message.
While many sports fans are mulling how the Kansas City Chiefs will defend their Super Bowl title against the San Francisco 49ers on Feb. 11, some may ponder whether there’s room during the NFL extravaganza for messages that stretch behind humor and the heartfelt. “But the script was – I had absolutely nothing to do with it and I take no credit – it was just a great spot, very well executed and very funny.” She says she was fortunate that “Mayo Cat” – actually an 8-month-old feline named Chipmunk –“was quite the professional.” Symmes says McKinnon must have generated at least five minutes’ worth of material during her time at the ad shoot. Indeed, executives at Unilever get started on making such a decision within weeks of the end of the last championship, The company analyzes data about consumer reaction and whether viewers absorb the information about cutting back on food waste.
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