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Kanye West’s First Independent Album Grossed Over $1M in Its First Week
Kanye West's "Vultures 1" grossed over $1 million in its first week. His Ty Dolla $ign collab earned nearly 169 million on-demand streams in the U.S.
Since West is no longer affiliated with a major label, the commercial success of Vultures 1 has been lauded on social media as a breakthrough moment for the independent sector. UMG also poured money into marketing and radio promo over the years; it’s hard to imagine West reaching the level of cultural ubiquity he achieved without that investment from the majors. Kanye West attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
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