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Kanye West divides fans after blowing $7MILLION on a Super Bowl advertising spot to share a bizarre homemade video filmed in the backseat of his CAR
The outlandish rapper was in attendance at Allegiant Stadium in Las Vegas as Kansas City Chiefs triumphed over San Francisco 49ers to claim their third title in five years.
The 25-second clip, apparently filmed on a mobile phone, finds West - his voice clearly affected by newly fitted titanium dentures - urging viewers to visit his Yeezy website as he travels in the backseat of a car. Brands including Dunkin' Donuts, Mountain Dew, Uber Eats and Oreo spent an average $7million apiece to secure an advertising spot during Sunday evening's Super Bowl - watched by 114million across the globe. The ad appeared to be a clever marketing ploy after West - who has rebranded himself as the abbreviated Ye - withdrew his latest album, Vultures 1, from streaming platforms and modified its cover art.
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