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Kamala Harris’ Campaign Places $370 Million In TV And Digital Ad Reservations After Labor Day
Kamala Harris has placed $370 million in TV and digital reservations from Labor Day to Election Day, seeking to secure lower rates than last-minute buys. The $170 million in TV buys include spots in battleground states on shows like Grey’s Anatomy, Abbott Elementary, Survivor and Golden Bachelorette, as well as early evening mainstays like Wheel […]
The $170 million in TV buys include spots in battleground states on shows like Grey’s Anatomy, Abbott Elementary, Survivor and Golden Bachelorette, as well as early evening mainstays like Wheel of Fortune and Jeopardy. “We believe we are well on pace to spend more on digital persuasion media than any political organization ever,” Quentin Fulks and Rob Flaherty, deputy campaign managers, wrote in a memo. The campaign also said that it is buying spots on Fox News, “particularly during day-time programming which reaches a more moderate audience.” “Our data is clear that the hundreds of thousands of Nikki Haley voters in the battlegrounds and other conservative leaning independents are moving towards us and we’ll be meeting them where they are,” Fulks and Flaherty wrote.
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