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Kamala Harris Outpacing Donald Trump 28% In TV Ad Reach Ahead Of First Presidential Debate — Report
Ahead of the first presidential debate, Kamala Harris is seeing better success with TV ad reach than Donald Trump
Interestingly, Samba also points out that 90% of Trump’s ad reach has occurred in the weeks since Harris joined the race. Samba TV doesn’t measure mobile, however, their sample includes a panel of 3M terrestrial TVs, weighted to the U.S. Census. Despite the ongoing carriage dispute between Disney and DirecTV that makes ABC unavailable to the latter’s customers, the event is being simulcast on CBS, NBC, MSNBC, CNN, Fox News, the BBC, and C-Span.
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