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Kamala Harris Campaign Targets Taylor Swift Concertgoers in Snapchat Push / Swifties in Miami for the next Eras Tour stop will see ads and filters promoting their "Kamala era."

Swifties in Miami for the next Eras Tour stop will see ads and filters promoting their "Kamala era."

Targeting younger generations across the battleground states, the DNC on Friday is rolling out an exclusive Snapchat filter urging voters to be “fearless” on the issues that will decide this election, from reproductive rights to economic opportunity. “Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot,” said Rosemary Boeglin, DNC communications director, in a statement. The Harris campaign quickly mobilized the day after Swift’s mega-endorsement to launch highly visible digital billboards in New York’s Times Square and on the Las Vegasstrip touting, “We’re in Our Kamala Era!” and“A New Way Forward….

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