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Kaia Gerber strips down for rare family campaign with mom Cindy Crawford as well as her dad and brother


The photogenic clan is the new face of Vuori, the performance and lifestyle brand known for its coastal California-inspired style. Cindy and Kaia are both famous models.

And the entire Gerber family reflects a timeless yet modern approach to fashion — effortlessly blending elevated style with an authentic, down-to-earth energy that aligns perfectly with Vuori's core values.' 'And that's what sets Vuori apart: no matter how fast they grow, they keep that intimate, ego-free community where people surf at lunch, celebrate each other's wins, and stay true to the soul of Southern California living.' 'What inspired me most is how fully the Gerbers embody the very principles that define Vuori – living a multidimensional life, staying authentic, fostering genuine connection, and a commitment to making a positive impact,' Kudla said.

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Cindy Crawford

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Kaia Gerber, 23, and her mother Cindy Crawford, 59, wow in matching black dresses as the pair pose up a storm alongside Rande at Good Night, And Good Luck opening night