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KAI Media, Company Behind K-Pop Label hello82, Raises More Funding for Expansion
KAI Media, the company behind K-pop label hello82, raises more funding for expansion.
KAI Media, a company that focuses on physical K-pop music and fan events in brick-and-mortar locations, raised $3 million from existing investor CRIT Ventures to fund expansion beyond its Los Angeles base. It operates an e-commerce store, sells products at its own brick-and-mortar location and has relationships with national chains such as Target, Walmart and Barnes & Noble. The focus on real-world events and physical products is a throwback marketing approach in the age of streaming music and social media.
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