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K-Pop Stocks Fell Sharply in 2024 Amid Political Turmoil, KOSPI Slump, Light Release Schedules & More

K-pop stocks fell sharply in 2024, with labels behind BTS, BLACKPINK, Stray Kids and more stars seeing their stocks drop an average of 19% last year.

Since South Korean Prime Minister Yoon Suk Yeol declared martial law on Dec. 3 through the end of the year, the KOSPI fell 4.3%. The South Korean companies are expanding beyond their home country, establishing roots in the Americas and exporting their K-pop model of artist development to local markets. Many of the new projects have yet to pay dividends, however, and a lack of new releases or concerts by major artists often resulted in lower revenue and profits in recent quarters.

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