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K-Pop Showcase The MAMA Awards To Stream Exclusively On Samsung TV Plus In U.S. And Other Big Markets
The MAMA Awards, a major global platform for k-pop also known as the Grammys of Asia, will stream live exclusively on Samsung TV Plus in the U.S. and other territories.
The channel, available in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico, resulted from a partnership between the smart TV platform and Korean entertainment giant CJ ENM. K-pop artists routinely dominate the social media charts and their videos rack up tens and sometimes hundreds of millions of views across YouTube and other platforms. Samsung TV Plus says its embrace of k-pop makes sense given the musical genre’s audience is concentrated in the same 18-to-49 demo coveted by streaming advertisers.
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