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JYP Entertainment’s New Latin Subsidiary Set to Launch Girl Group Audition Show
K-pop label JYP Entertainment has launched a Latin music division, through which it will launch an audition show to find the next Latin girl group.
K-pop label JYP Entertainment is launching a Latin music division that will focused on developing artists for the Spanish language market, the company tells Billboard. “The undeniable synergies between K-Pop’s energy and Latin music’s creativity present a perfect opportunity to bridge cultures and amplify the connections between our global fanbases.” L2K contestants will be selected based on their vocal and dancing skills, star quality, personality, teamwork and dedication, the press statement explains, adding that training will take place in Latin countries as well as Korea.
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