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Justin Baldoni has been using feminism to boost his brand. This 2015 letter proves it.

There have been so many signs.

From incorporating more inclusive language and messaging in the way he talks to both his children to empowering them to express their individuality despite the pervasive gender roles being pushed on them by the outside world, Baldoni wrote extensively and passionately about "raising both his son and his daughter to be feminists, just like their parents." During his TED Talk, 'Why I'm Done Trying to Be Man Enough,' Baldoni discussed the toxic pressures of masculinity and the importance of men embracing vulnerability, showing their emotions, and supporting women in their quests for equality. He explicitly references hate campaigns waged against other successful women, such as Hailey Bieber and Taylor Swift as examples of what he'd like to do to Lively.

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