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Justified backlash puts an end to Ava Rose, an AI-generated female racing influencer

The irony of a company in a male-dominated sport that races in a series with no female drivers electing to use AI rather than hire a real live human woman was lost on no one

On social media she discusses “tech wonders, the future, racing and all things econerdy,” as she shares life hacks with her followers such as “Embracing the power of sleep – A good night’s rest is not just a luxury; it’s a vital recharge for mind, body and soul.” With a keen eye for humour and a love for cars, Jake’s column, “Wheeler’s Wit Behind the Wheel,” takes readers on a laughter-filled ride through the quirks of the automotive world. It started cracking jokes about traffic, claiming to have a ‘PhD in parallel parking,’ and even played a spontaneous game of ‘Guess the Horn Sound’ with other cars on the road.

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