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Judge Dismisses Byron Allen’s $100 Million Lawsuit Against McDonald’s Over Ad Spending
A judge has dismissed the $100 million lawsuit Byron Allen filed last year against McDonald's over advertising spending. Allen plans to appeal.
Allen’s lawsuit, filed last May in Los Angeles Superior Court, asserted that the fast good giant had reneged on its promiss to spend more of its annual advertising budget with Black-owned media outlets. Allen Media Group has a separate $10 billion lawsuit pending against McDonald’s in federal court, alleging that it discriminates through racial stereotyping in its advertising practices, violating civil rights laws. The judge rejected Allen’s assertions about McDonald’s obligations after making those statements as the nation marked the one-year anniversary of the shocking murder of George Floyd at the hands of Minneapolis police officers.
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