Get the latest gossip
Judd Apatow & Steven Spielberg Join Coke Vs. Pepsi Film ‘Cola Wars’ At Sony
Judd Apatow will direct and Steven Spielberg will produce Cola Wars, a movie about the battle between Coke and Pepsi that is in the works at Sony.
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. This is early in the development process, but the ingredients are here for a movie about an iconic product on the order of the Ben Affleck-directed Air, about the battle by Nike to win a shoe deal with Michael Jordan for the sneaker line that transformed the company.
Or read this on Deadline
