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Jonathan Anderson to leave Loewe as fashion houses’ creative upheaval continues

Designer’s departure comes days after announcement that Demna is to join Gucci from Balenciaga

The previous Gucci designer, Sabato de Sarno, was hastily shown the door only weeks before he was due to show in Milan last month, and his “quiet luxury” aesthetic replaced by its polar opposite in Demna, who likes to poke fun at fashion’s obsession with status. He has dressed Kim Kardashian in yellow duct tape, and flooded a darkened sports stadium for an apocalyptic Paris fashion week show where baggy jeans dragged along the catwalk sodden with murky water. His appointment is a remarkable vote of confidence by Kering, owner of both houses, two years after the designer’s career appeared to have been derailed by a controversial advertising campaign featuring teddy bears in bondage gear, for which Balenciaga was forced to apologise.

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