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Jon Stewart, Rachel Maddow Test Monday Media Model to Boost Talk TV
Jon Stewart, Rachel Maddow and Jen Psaki lead an experiment to see if networks like MSNBC and Comedy Central can split their primetime talk show hours.
When Jon Stewart re-emerges Monday night as a one-night-a-week host of Comedy Central’s “ The Daily Show,” he will join MSNBC ’s Rachel Maddow and Jen Psaki in making bespoke Monday appearances for their network, part of what has become a low-key scheduling experiment that actually has high stakes: In a medium best known for offering viewers the same hosts in the same time slots five nights a week, can TV networks that thrive on news-and-talk programs generate new attention and advertising dollars by doling them out less frequently ? Making sure a single day counts for more seems critical to Comedy Central, which lured Stewart back to hosting “The Daily Show” once a week for the 2024 election cycle. Roy Wood Jr., seen as a potential successor to the show’s most recent full-time host, Trevor Noah, opted to leave when Comedy Central would not offer solid details about its plans for the series.
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