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Jon Rosen Helped Stephen A. Smith Nail a Complex Deal With ESPN. Can He Aid Others?
Talent manager Jon Rosen wants to think differently about talent deals that involve clients including Stephen A. Smith, Bobby Flay and Alex Rodriguez
Missing from most discussions about whether ESPN’s Stephen A. Smith would stick with the Disney sports giant during months-long contract renewal talks was the name of the counselor advising the popular TV host. As the media world grows more fragmented, with mainstream networks jockeying for talent alongside creator-led venues, Rosen is among those advocating for hosts and anchors to identify different aspects of their abilities and develop them via an array of outlets, not just at a single company. Alex Rodriguez has counted on Rosen to help guide him through deals at both ESPN and his current home, Fox Sports, where he has teamed with Derek Jeter and David Ortiz for pre- and post-game MLB shows that air during the league’s most important games.
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