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John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max
We think it’s going to be pretty hot,” WBD streaming marketing chief Shauna Spenley joked at the May 14 upfront, splashing an image of Oliver with his head face-down on a desk on the theater’s big screen Discovery advertising upfront, the media conglomerate announced the switch back to HBO Max, returning the premium cabler’s name to its flagship streaming product and trying to undo what branding experts have called a big misfire(a “corporate walk of shame,” in the words of one). And he also had expressed his displeasure with WBD’s decision in February 2024 to begin delaying the release of full episodes of “Last Week Tonight” on YouTube for free in an effort to spur paid signups to Max.
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