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John Lewis clothing range aims to ‘minimise waste and maximise longevity’
Retailer says ‘circular design’ collection is the first stage of an environmental overhaul of its products
With retailers tasked with finding ways to reduce the environmental impact of the clothing they sell, the first wave of products in a new range especially designed to “minimise waste and maximise longevity” has gone on sale at John Lewis. Textiles and fashion are responsible for up to 10% of global carbon emissions, and despite growing awareness, the UK consumes more clothes per head than any other country in Europe. At the same time, Wrap warns that the textiles that do get donated responsibly have plummeted in price due to the saturation of the market with low-quality fast fashion, resulting in less income for the reuse and recycling sectors.
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