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John Lewis advert hailed as 'worst one yet' as fans fume 'that's it - Christmas is ruined'


The John Lewis Christmas advert has finally been released - and it's safe to say fans have a lot of opinions on it, with some calling it the "worst one yet"

With the announcement that the store is closing in five minutes echoing over the intercom, she desperately searches for the ideal present, tumbling through a rack of designer dresses as poignant memories of their shared past come to life. At 8am on Thursday, 14 November, many gathered to watch the eagerly anticipated John Lewis advert, only to find this year's narrative sparking discord among viewers. While a faction praised the touching emphasis on family and sibling unity, a chorus of fans expressed letdown, yearning for the teary tales of yore.

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