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Joe Rogan Hosted Musician Gary Clark Jr. on His Podcast — and the Blues Artist’s Streams on Spotify Shot Up 500% Among Rogan’s Listeners
Music streams of artist Gary Clark Jr. on Spotify soared after he appeared on Joe Rogan's podcast.
In the 72 hours following the episode’s release Friday, Clark Jr.’s streams increased 180% in the U.S. and 150% globally, compared with the previous daily averages in March. Rogan’s “impact and influence spans beyond podcasts, and Gary Clark Jr.’s appearance is one of the many examples we’ve seen that showcases how opportunities across our platform result in success for all the creators involved,” a company rep told Variety. Spotify has touted a similar effect for Alex Cooper’s “Call Her Daddy,” which the company says has spurred song streams of her music guests to more than double or even quadruple in a 48-hour period after their appearances on the podcast.
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