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Joanna Gaines to ‘Topple Martha Stewart’s Success’ With Media Empire: ‘Her Star Continues to Rise’


Joanna Gaines is gaining ground on lifestyle queen Martha Stewart, and a source exclusively tells Closer it's only a matter of time until she's eclipsed.

“She and Chip have their Fixer Upper reboot, she’s got her glossy magazine, cooking show, shop, restaurant, coffeehouse and hotel,” the insider says, adding that even now, “Jo’s talking about expanding the business even further in 2025.” Anna Moneymaker/Getty ImagesThe couple told Variety in an interview published on November 28 that they’re continuing to expand into movies and T.V., having recently penned a deal with Max. She has a huge celebrity following, too.” A-listers like Jen Aniston, Miranda Lambert, Jenna Bush Hager have all shown their support for the mother of five, with Jo hosting Reese Witherspoon during her book tour.

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