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João Emanuel Carneiro on Reuniting With ‘Brazil Avenue’ Star Adriana Esteves in ‘Crazy About You’ and ‘Unique’ Advantage of Brazilian Telenovelas (EXCLUSIVE)
João Emanuel Carneiro on the 'unique' advantage of the telenovela, the seduction of primetime and bringing in new talent in 'Crazy About You.'
Most recently, the behemoth sold first international adaptation rights to “Brazil Avenue” to Turkey’s Ay Yapım in an unprecedented deal that allows the Turkish company to make some changes as long as it adheres to the original’s main storylines. While “Crazy About You” and “Brazil Avenue” have vastly different storylines, they also share some key common points, particularly regarding Carneiro’s interest in the family nucleus and the yin-yang relationship between two strong women brought together by destiny over and over again throughout their lives. Of giving such a position of protagonist to a younger generation — a feat not commonly seen in primetime telenovelas — Carneiro says he believes “this mixture of fresh talent and established names only enriches the story.”
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