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Jo Malone's new £59 perfume that smells like ice cream is being called the 'best ever'


The new Jo Malone London collection is inspired by the classic ice cream flavour and nostalgic childhood trips to the great British seaside, and we predict it'll fly off the shelves

Named Raspberry Ripple, this collection takes its delicious cue from the iconic ice cream treat and conjures up memories of childhood jaunts to the beloved British seaside. Seeing as the Raspberry Ripple Cologne has only just hit the shelves, customer testimonials are still on their way in, but it's already got one glowing five-star accolade on the Jo Malone site from someone labelling it " another best ever", reports the Mirror. If you prefer something more beachy or salty, give this £25 body mist a go – it's been racking up heaps of praise lately, and I've left my pricey perfumes in favour of it.

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