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Jo Malone fans swoon over new 'beautiful' Taif Rose perfume, ideal for Valentine's Day

Turn up the romance with the luxury fragrance house's latest launch

While the Taif rose lends a light, sweet floral note, the fragrance is deepened with sultry hints of rich coffee and warm amber. Fans of the brand are already raving about this new launch, describing it as a "beautiful" scent that "starts as a very sweet jammy rose, but is balanced with a smoky undertone that gives it a sophisticated note." The aptly named brand specialises in scents inspired by blooms, including its popular Wonderland Peony fragrance, housed in a pretty pink bottle.

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