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Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit Paramount Global (EXCLUSIVE)
Jo Ann Ross, the Paramount ad-sales chair who was the first woman to lead ad sales at a broadcast TV network, is exiting
Ross’ departure has been preceded in recent months by key lieutenants, including Linda Rene, who supervised prime time ad sales for CBS and was instrumental in developing product appearances in shows such as “Survivor” and “Hawaii Five-0. Over many years, Ross developed a reputation as a Madison Avenue stalwart, someone whose handshake still meant something even as more TV networks sold the bulk of their commercial inventory via algorithms and data-mandated audience placements. She has e long supported Memorial Sloan Kettering’s annual Cycle for Survival, the Reisenbach Philanthropies, the Ad Council, the International Radio and Television Society, the Video Advertising Bureau and FourBlock, an organization for veteran career readiness.
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