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Jisoo Is the First Musician to Be the Face of This London Fashion House: See the Photos
BLACKPINK's Jisoo is the first musician to become the face of London fashion house Self-Portrait. See the photos.
Following previous Self-Portrait muses such as Naomi Campbell, Kate Moss, Gigi Hadid, Emily Ratajkowski, Irina Shayk, Bella Hadid, Kate Moss and Phoebe Dynevor, the news not only marks the brand’s first time having a musician front the accessible line since its 2013 founding, but also serves as Jisoo’s first contemporary fashion campaign following the February announcement of her own label and agency, Blissoo. Captured in South Korea by photographer Yoon JiYong (who shot the artwork for Jisoo’s ME solo album, her 2023 ELLE Korea cover, as well as lensed her bandmates Rosé, Lisa and other top K-pop stars), Self-Portrait founder and creative director Han Chongdescribes Jisoo’s campaign in a press release as showcasing “her beauty, both inside and out, to be front and center of this first series of portraits we shot together in Seoul.” Chong says Jisoo’s indie move — which includes a renewed contract for BLACKPINK under YG Entertainment — influenced the timing to officially team with Jisoo for the accessibly priced fashion line, which has been worn by musicians including Beyoncé, Alicia Keys, Rosalía, Olivia Rodrigo and BLACKPINK.
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