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Jiostar’s Content Chiefs Want To Increase Gen Z Programming By “7 To 10 Times” — APOS
Jiostar's Alok Jain and Krishnan Kutty highlighted youth-oriented programming and working with young creators as a top growth area for the Indian media conglomerate.
Amid India’s rich multi-lingual cultural fabric, both Jain and Kutty said that language is not a barrier to a project’s success, as a good story will always travel. Jain cited Payal Kapadia’s breakout hit All We Imagine As Light, which features Hindi, Malayalam and Marathi, as an example of a story that has transcended languages to find critical success. “All of us in the streaming business have kind of escalated prices to an extent where the economic model is broken and most producers have become B2B, where the primary customer is a streamer rather than the end consumer,” said Kutty.
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