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JioHotstar’s Bosses On The Challenges For Their Newly Combined Disney+ Hotstar & JioCinema Streamer: “At Our Scale, We Can’t Afford To Fail”
The bosses at JioHotstar, the new brand name for the combined JioCinema and Disney+ Hotstar service, talk challenges on day one of business.
When Mumbai commercial powerhouse Reliance Industries and DisneyIndia decided to team up and form India’s largest broadcasting, production and streaming business, it was clear the ambition was as big as the $8.5B pricetag slapped on the deal. The content will be offered in 19 languages in total, with its management team having spent months developing a system of targeting thousands of small pockets of customers through the likes of ultra-HD 4K streaming, AI-driven recommendations and personalization tools. This move will lead to various programs, along with key sports events, that provide ‘elevated streaming experiences’ — think AI-powered insights, real-time stats overlays, multi-angle viewing and a range of ‘culture’ and ‘special interest’ feeds.
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