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Jessica Sinn Tapped to Head Entertainment Marketing for 160/90 Agency
Jessica Sinn has been named executive VP and head of entertainment marketing for cultural marketing agency 160/90.
“Jessica continues to make her mark on the agency as a senior leader, driving tangible results with an innovative approach to business development and a strong cultural acumen,” said Ed Horne, president of 160/90. “Entertainment marketing is becoming an increasingly important vehicle for brands to authentically speak to their target audiences and through our connectivity with WME as part of Endeavor, our team is uniquely positioned to deliver culturally-driven solutions. The global marketing team spans the United States, Europe, the Middle East and Africa, and has Amazon, Visa and Palo Alto Networks as clients.
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