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Jessica Audiffred On Psychology & Bass Music: ‘If They Cry, If They Scream of Joy, If They Sing Out Loud — It’s Up To You’

The Mexican producer, Billboard's March 2025 Dance Rookie of the Month, makes her Ultra Music Festival debut this weekend in Miami.

The job also gained her the attention of Excision, who invited Audiffred to remix a track of his and play it alongside him at his annual Bass Canyon festival, with the 2019 show marking her third set in the U.S. “I’ll never forget that moment,” she says. This literal firepower gave her the juice to further expand her footprint in Mexico, where she started her own festival, Mad House, three years ago, creating the local scene she once longed for. Indeed, most any psychologist would advise that healthy evolution happens with maturity, and so with Audiffred having achieved her initial dreams, she’s now aiming to make her sound a bit more mainstream, so she can start flexing on festival mainstages.

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