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Jennifer Lopez Quietly Rebrands Tour as Greatest Hits Show Amid Weak Ticket Sales
Jennifer Lopez has rebranded her 'This Is Me... Now' tour as a greatest hits show amid weak ticket sales.
After canceling seven dates of her first North American tour in five years amid weak ticket sales, Jennifer Lopez has renamed it to apparently broaden its scope, changing it from “This Is Me… Now” to “This Is Me… Live | The Greatest Hits.” Live Nation’s site hasn’t been updated to reflect the tour’s name change, but it does have conflicting titles on Lopez’s listings, including “This Is Me… Live” and “This Is Me… Now The Tour.” While some venues hosting Lopez’s performances haven’t changed the original listings on their respective sites, there are a few instances confirming the rebrand, for shows at Palm Springs’ Acrisure Arena and Inglewood’s The Forum. The album was one part of a self-financed $20 million multimedia project including the tour and the two films, “This Is Me…Now: A Love Story,” and a documentary, “The Greatest Love Story Never Told.” Variety described the endeavor as an examination of “Lopez’s life as a serial romantic” following her romantic rekindling with actor Ben Affleck, who she married in 2022 after nearly two decades apart.
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