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Jenni Rivera Brought Feminist Spirit to Banda and Became a Superstar
Jenni Rivera pushed banda boundaries and created empire of music, fashion and media.
Raised in a musical family in Long Beach, Rivera was a teenage mother who overcame a truly horrific early marriage, gradually launching a singing career while employed as a real estate agent. And that swagger was obvious from the very beginning: listen to “La Chacalosa,” the Rivera-penned opening track from her 1994 debut album of the same title, and hear the twentysomething inhabiting the persona of a gold-pistol-wielding drug trafficker’s daughter with a commitment that’s equal parts convincing and cheeky. Some traditionalists were scandalized by the brashness of her persona early on, but by the time she was on the radio bragging about the size of her “Ovarios” in 2009, the doubters were largely drowned out by the fans who took the lyrics of her bad-girl anthem “Las Malandrinas” as a mantra.As her stardom grew through the late 2000s, she began to amass an empire that rivaled that of the era’s hip-hop moguls.
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