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Jelly Roll on Covering Toby Keith’s ‘Should’ve Been a Cowboy’ With T-Pain for Amazon Music, Plus Stagecoach, the ACMs, New Music and Social Media (EXCLUSIVE)


Debuting his Amazon-exclusive 'Should've Been a Cowboy' cover, Jelly Roll talks about Toby Keith, Stagecoach, new music and his social media hiatus.

Jelly Roll got on the phone with Variety the day before the release of the cover (hear the stream, above) and his Friday night Stagecoach appearance to talk about the Keith tune, which benefits the late star’s children’s cancer charity. He also discussed whether he might debut any songs from his forthcoming album at the festival, his four nominations for May’s ACM Awards (including entertainer of the year), and whether he’ll be returning to social media any time soon, after his decision to take a time-out belatedly created headlines of its own. No, actually, Amazon just came to us and talked to us about partnering for something cool for Stagecoach and, as I was flipping through the ideas, I had been covering “Should’ve Been a Cowboy” for about a year now at most of my shows, just kind of honoring Toby as he was getting sick before he passed away.

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