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Jeff Ross on Organizing the Tom Brady Roast, the Art of ‘Backhanded Compliments’ and Defending Kim Kardashian: ‘I Was Impressed’
'The Roast of Tom Brady' EP Jeff Ross talks organizing the Netflix special, what jokes worked and didn't and Kim Kardashian's impressive move.
He had been discussing the idea with the champion quarterback, who is also an executive producer on the project, for three years, and the special grew to the size and scope of an NFL spectacular: A sprawling three-hour live comedy event on Netflix, held at the massive Kia Forum in Los Angeles. By amassing a murderers’ row of comedians (like host Kevin Hart and breakout Nikki Glaser), A-list athletes (including Brady’s former teammate Rob Gronkowski and rival QB Peyton Manning) and other big stars (Ben Affleck, Will Ferrell and Kim Kardashian), executive producer Casey Patterson says it was the perfect marriage of concept and “roastee.” Per Nielsen ratings, 1.7 billion minutes were watched, and postgame analysis flooded entertainment news sites for days after: Who killed it, who bombed and Brady’s real thoughts about the jokes fueled headlines and clicks.
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