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Jeff Goldblum’s Apartments.com Movie-Trailer Teaser Raises Questions About His Next Project


A new ad starring Jeff Goldblum and believed to be from Apartmetnts.com has stirred speculation about the project the actor is leading

In short, teaser-like ads that have turned up in post-season football and Sunday night’s Grammys show, Goldblum emerges as a crowd of soldiers and scientists gaze at some entity that emits a bright light. Executives from both Apartments.com and RPA aren’t talking about where the teasers may lead, but acknowledge they see it as “a creative way to stir up some chatter,” says Fred Saint, president of CoStar Marketplaces, parent company of Apartments.com. In 2018, Yum Brands’ Taco Bell launched a TV commercial for its then-new Nacho Fries that looked just like a sneak preview a viewer might see at the local bijou.

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